Does the world really need another sales training company?

I remember being asked this questions when Mpower first started out in 1996. At the time, we just had a feeling that companies would want to invest in the training and development of their people.

"You want to improve your sales capability - right?"

It seemed like a 'no-brainer'. However, in reality, some did - and some didn't. Even today, some do - and some don't.

One camp understands the investment principal involved in training and education and so actively seeks to improve the capability of their people. They invest in incorporating sales skills, coaching skills, strategies, attitudes, winning methods and tools into their business. They use these tools as they were meant to be used - and they benefit from their efforts. They are true, pro-active creators of value.

The other camp sees only the cost of the training - and the time it takes. Taking into account the many thousands of pounds that they spend every month in employing their sales people, they 'expect' their desired result to be delivered. They fail to see that effective training actually increases the sales capability and the value of their people. They do not want to build, invest and prosper. They are already on the defensive and now want to reduce their outgoings and extract value.

One has an effective and pro-active strategy for future success through people - whilst the other just expects an immediate result from people.

As such, our role at Mpower is to effectively meet the need that exists for effective, pragmatic, powerful, results oriented sales training. We work with pro-active sales organisations in turning their training investment into measurable, material gain.

"You want to improve your sales capability - right?"