Proposal Writing - Course Overview

This programme provides sales professionals (and those involved in the development of written proposals), the tools, techniques and strategies employed by the best business writers today.

By using the 'tried and tested' SOMQCB formula for developing your business case, and then translating that into a written proposal that meets the need of every reader - this programme is guaranteed to make proposal writing a more rewarding, enjoyable and successful experience.

Course Content

• Setting your objectives
• Gathering facts and feedback
• Working the SOMQCB proposal structure
• Situation, Objectives, Methods, Qualification, Costs, Benefits
• Developing themes
• Integrating themes and motifs
• Identifying customer roles, needs, pain and vision
• Creating your proposal
• Meeting deadlines

Who Should Attend

This course is suitable for those involved in the development of written business proposals. All sales people who are involved in the creation and presentation of sales proposals will benefit from attending this course.

Course Objectives

After attending this course the participants will have the ability to:

• Set clear objectives for every proposal
• Create a plan outlining the people who will be reading the proposal, and what their needs are
• Develop an SOMQCB proposal utilising a winning structure
• Manage a 'virtual team' for proposal development
• Always meet the proposal deadlines
• Confidently write a winning business proposal
• Create multiple levels of contacts within the account